World Industries is a skateboarding company that offers skateboarding products including decks, trucks and bearings, as well as snowboards, wax, shoes, and assorted apparel. The company was founded by Steve Rocco in 1987. In 1989, Rocco was joined by skater Rodney Mullen. There brand went against the grain at the time and was portrayed as being a "badass" company. This practice attracted the attention of everyone they were hoping to attract and the company took off. The build a solid, memorable company that became to be one of the most recognized name in skateboarding. They have done a very nice job and are a very respectable company.
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